The world has witnessed a phenomenal and unprecedented explosion in communication technology and media. All boundaries have been transcended, and the entire global community seems to have been brought together into one unified whole. And it is here that mass-communication, as a stream of study, and as a career, becomes so important and enviable. In the recent years we have witnessed an unprecedented growth in the world of communication. Gone are the days when a short and sweet reporting could get the message across. Not only has the world of communication changed but so has the target audience. The predictions of the field doing well are high. With the increase in the number of television sets, news channels, radio stations, advertising and so much more each growing day, the field seems to be transcending into an unmatched growth and along with it the option of its pursuers to have a dynamic career.
Mass Communication is not limited to journalism alone. To a great extent mass media is a modern reality which covers all aspects of human life. Moreover, a great change can be observed in the concept of people working in mass media. Careers in Mass Communication are not only high paying but also bring in a great deal of job satisfaction and expression of creativity.
Difference between Mass Communication and Journalism
Although some might confuse Mass Communication with journalism, but as the name suggests mass communication is all about disseminating information to the masses at local, national or international levels with or without a necessary intent. On the other hand, Journalism is more about informing people about something meaningful. Journalism is more predictable in its approach in which the emphasis is on information and facts, but Mass communication is more about letting the creative bug make the better of you.
There may not be clear cut differences between the two but Journalism is more bent towards news reporting for newspapers, magazines or television, while mass communication is a much broader field encompassing radio, graphics, films, television, online media, documentary, events, advertising, corporate communications and so on.
Not long ago, people with good communication skills and a degree in literature were considered fit for journalism and other areas of mass communication. However, with technology playing greater role in our lives, all professions related to mass communication now require skilled professionals who work fast and efficiently send across the message to a whole range of audience. Even though with the proliferation of blogs, it is commonly claimed that ‘anyone’ can become a journalist, a closer inspection of reality proves that only those with professional training make the grade.
Career opportunities in mass communication are expected to increase as not less than 70 news channels will come up in next five years. Thanks to mass media, news and entertainment job opportunities are aplenty for trained professionals in various roles – particularly in journalism and films. India being the largest producer of films in the world has ample opportunities. Technically qualified media professionals can work for TV channels, production houses or can make documentaries on their own.
News Corporation of Rupert Murdoch, Disney Entertainment, Warner Brothers, CNBC, Guardian Group, BBC, ABC and many others are included among the large media groups which offer attractive jobs in mass communication at different levels and positions. In fact jobs in these organisations are attractive in terms of compensation and offer challenging job profiles. Indian professionals have an edge to work in international media houses for they have excellent command over English language.
Some Institutes/Colleges offering Course
- IP College for Women, Delhi University
- Lady Shri Ram College for Women, Delhi University
- Kamala Nehru College, Delhi University
- Kalindi College, Delhi University
- Maharaja Agrasen College, Delhi University
- Delhi College of Arts and Commerce, Delhi University
- Symbiosis University
- St. Xavier’s College, Mumbai
- Christ University
- GGSIP University
- AMITY Amity School Of Communication, Noida
- Institute of Management Studies, Noida
- Manipal Institute of Communications, Manipal
- K.C. College of Arts, Science and Commerce, Mumbai
- Madras Christian College, Chennai
- Aligarh Muslim University, Aligarh
- St. Joseph’s College, Bangalore
- Social Communications Media Department, Sophia Smt Manorama Devi Somani College, Mumbai
- and many more…
Job after Mass Communication
- Fashion Photographer
- Film Director
- TV Correspondent
- Radio Jockey/ RJ
- Sound Engineer
- Sound Mixer and Sound Recordist
- Special Correspondent
- Video Jockey
- Publishing and Printing
- Art Director
- Event manager
- Public Relations Officer
- Disc Jockey