Events and occasions are an integral part of human life. We simply cannot bypass them as they touch almost all aspects of our social existence. Birthday celebrations, social gatherings, engagements and weddings are events we celebrate at the personal level.
During academic years there are school events such as annual day functions, inter and intra school contests, sports day celebrations, followed by college and university level festivals. In the sphere of work, there are annual general meetings, exhibitions, marketing campaigns, conferences, product launches and brand development activities. Other events such as fashion shows, cultural programs, talent hunt shows, promotional campaigns, religious gatherings and so on also play an important role in our life.
And what’s more, all of us have been a part of these events from time to time. We either organise these events or take part in the show. Either ways we want these occasions to go on as per our expectations and in doing so we often seek professional help. However, we do not pay much heed to the people who assiduously put in their effort and creative talent to make these events memorable and successful. They are the event managers.
Event management is a multifaceted activity. Major constituents of this profile include creativity, meticulous planning, relationship management, advertising and marketing and much more, all rolled into one seamlessly choreographed process.
Event Management is a course that is less popular among students when compared to other professional courses like Engineering, MBBS, B.Sc., B.A., B.Com. etc, there are relatively less takers for event management courses. It seems like students are not looking at event sector as a ‘promising’ field that can help them build a promising and rewarding career. This Field has high potential, when it comes to job opportunities and career building. Event Management is all about using management skills and resource management skills to successfully host and execute various events. Event management field is all about conceiving the idea of an event, planning it, promoting the event through marketing and advertising, see through the legalities involved in hosting the event, successfully executing it etc. It focuses on using management skills to successfully plan and host an event. This is a vast field. The types of events could be- Birthday parties, School/College events, Music Concerts, Dance shows, Cultural shows, Sports events, Corporate events, Fashion shows, Adventure and Outdoor events etc.
Essential skills of an event manager:
- Public Relations: to manage clients, their agents and a vast gamut of professionals you would meet in the line of your profession
- Creativity: from the germ of the concept to manage an occasion to its final delivery
- Marketing skills: to sell your idea to your clients in order to make their events memorable
- Analytical ability: you must have the knack to solve all sorts of problems and even have the foresight to anticipate unforeseen issues
- Organisational skills: to carefully plan for tasks for self and for the entire team
- Networking skills: this industry thrives on the shoulders of personal networking and you must have the ability to utilise it and expand it in your favour
- Management skills: ability to manage time, stress, subordinates, clients, budgeting, risks, situations and so on
The duties of an event manager:
- Getting an idea about the type of event that the client wants
- Use creative prowess and plan the event
- Deal with personnel required to successfully host the event, like- caterers, security personnel, artists, VIPs etc
- Purchase materials that are required to host the event, like- sound system, lighting system, utensils, generators, tent making materials (depends on the event) etc
- Find and fix the ideal place to host the event. It could be at places like- auditoriums, parks, school grounds, indoor stadiums etc
- Keep a check on the expenses and see that the costs do not exceed the budget
- Keep in touch with the client during the planning and execution phase, get their feedback and work on it
- Deal with the legal aspects related to hosting an event, like- obtaining police permission, preparing agreements with caterers, security personnel and other such involved parties, security arrangements, dealing with the Civic bodies and obtaining permission from them etc
Earlier, event management was not quite the organized sector that it is today. There were few firms out there that concentrated on this sector. Other than them, this sector had been largely unorganized and non regulated one! But situation has changed now. This field is seeing more and more improvement and development these days. More and more attention is given to it. Along with the importance, job opportunities as well demand for event management professionals is also on rise!
The demand for qualified event management professionals is on the rise. And on the other end, job saturation is not too high. In short, for job hunting, one doesn’t have to put in enormous efforts.
The following courses are in India in event management after 12th:
- Certificate course in Event Management – 6 months
- Diploma in Event Management – 1 year
- PG degree (MBA) in Event Management –2 years after graduation
Some Institutes/Colleges offering Course
- National Institute of Event Management
- Impact Institute of Event Management – [IIEM]
- Apeejay Institute of Mass Communication
- National Academy of Event Management and Development
- Thadomal Shahani Centre for Media and Communication
- Pacific University
- Amity Institute of Event Management, New Delhi.
- Event Management Development Institute, IES Management College, Mumbai.
- Indian Institute of Event Management, Mumbai.
- Indian Institute of Management, New-Delhi.
- International Center for Event Marketing, New Delhi
- International Institute of Event Management, SNDT Women’s University, Mumbai.
- Department of Adult & Continuing Education and Extension, University of Mumbai, Mumbai
Jobs after Event Management
- Event Planner
- Event Coordinator
- Event Manager
- Logistics Manager
- Celebrity Manager
- Advertising and Marketing Executive
- HR Manager
- Brand and Image Specialist
- Resources Purchase Manager
- Finance Management Executive